China Media Guide
Practical explanations for overseas companies working with Chinese media, led by our core topic: press release distribution in China.
Press Release Distribution
How Chinese press release distribution works, how media are selected, what editorial review means and what companies should expect after publication.
Does Press Release Distribution in China Guarantee Publication?
Why press release distribution in China normally involves editorial review and why submission, publication, recommendation and long-term page availability should be treated as separate outcomes.
What Happens After a Press Release Is Submitted to Chinese Media?
What overseas companies should expect after submitting a press release to Chinese media, from editorial review and revisions to publication and live-page verification.
How to Prepare a Press Release for Chinese Media
A practical guide for overseas companies preparing factual, reviewable press releases for distribution to Chinese media.
How to Choose a Press Release Distribution Service in China
A practical checklist for overseas companies comparing press release distribution providers in China, with attention to media relevance, verification, editorial boundaries and service transparency.
How Much Does Press Release Distribution in China Cost?
A practical explanation of what determines the cost of press release distribution in China and how overseas companies can compare quotes without relying on media counts alone.
How Press Release Distribution Works in China
A practical guide for overseas companies on Chinese media selection, publishing formats, editorial review, verification and post-publication expectations.
Media Placement
How to check domains, page types, public accessibility and the differences between publication, recommendation and account-based content.
How to Verify a Chinese Media Placement Before You Pay
A practical checklist for overseas companies evaluating Chinese media placements before paying, including domain, page type, accessibility and recommendation claims.
Why a Big Media Name Does Not Always Mean the Same Type of Placement in China
A practical explanation of why the same Chinese media brand can appear across different domains, page types, accounts and recommendation environments.
How to Verify a Chinese Media Placement Before You Pay
A practical checklist for overseas companies evaluating Chinese media placements before paying, including domain, page type, accessibility and recommendation claims.
Media Invitation
When journalist attendance makes sense for launches, forums, exhibitions, interviews and other events in China.
When Should a Company Invite Journalists to an Event in China?
A practical guide to deciding when product launches, forums, exhibitions, signing ceremonies and other events in China justify journalist attendance.
Press Release Distribution vs Media Invitation in China
The difference between online press release distribution and inviting journalists to events in China, and how overseas companies can decide which approach fits a launch, forum, exhibition or corporate announcement.
AI & GEO
A secondary topic covering the difference between publication, indexing, retrieval, citation and final-answer visibility in search and AI systems.
Does Press Release Distribution Help Google or AI Visibility?
How press release distribution can create public information for search engines and AI systems, and why publication does not guarantee indexing, citation, ranking or inclusion in an AI answer.
Publication, Indexing, Citation and AI Answers Are Different
Why a published media page does not automatically become a search result, AI citation or recommendation, and why these stages should be measured separately.