Chinese Media Placement & Verification
Learn how to evaluate what was actually published instead of relying on a media name, screenshot or pickup count alone.
What a China Media Coverage Report Should Actually Show
What overseas companies should expect from a useful China media coverage report, including URLs, domains, page types, dates, placement categories and verification notes.
What International PR Teams Often Misunderstand About Chinese Media
Seven common misunderstandings international communications teams can encounter when evaluating Chinese media, press release distribution and media placement results.
Why Overseas Companies Should Check the Real Publishing URL
Why the actual publishing URL matters when evaluating Chinese media placements, and what overseas companies should verify before accepting a press release distribution result.
How to Tell Whether a Chinese Media Placement Is Actually Valuable
A practical framework for evaluating Chinese media placements based on relevance, page type, accessibility, verifiability and campaign purpose rather than media name alone.
Why 200 Media Pickups May Not Mean 200 Editorial Placements
Why large pickup counts can include syndication, aggregation and duplicate distribution, and how buyers can evaluate the real meaning of a press release coverage report.
Main Website, Content Account or Recommendation Page: What Are You Actually Buying?
How overseas companies can distinguish main-site media pages, content accounts, regional pages and recommendation placements in China before comparing media offers.
How to Verify a Chinese Media Placement Before You Pay
A practical checklist for overseas companies evaluating Chinese media placements before paying, including domain, page type, accessibility and recommendation claims.